|About the Book|
Enterprise social networking and collaboration represent a fundamental change in the way organisations communicate with their employees, other organisations and with customers and suppliers. Traditional IT has always created fixed, rigid informationMoreEnterprise social networking and collaboration represent a fundamental change in the way organisations communicate with their employees, other organisations and with customers and suppliers. Traditional IT has always created fixed, rigid information structures to record transactional activity and support the administrative functions within the organisation. Social networking provides an informal environment forpeople to share and find information, and in many ways, it is surprising it has taken so long. It has been known for decades that over eighty per cent of information flow within an organisation is informal, and social networking platforms provide an environment for this to happen with greater efficiency and efficacy.On the reverse side of the coin however, social networking is not without its dangers. Social networks affect compliance, governance, productivity, security and confidentiality, and a lack of preparation could result in fairly serious consequences.Whether it is in the workplace, marketplace or in the consumer environment, social networks are already having a significant impact. This book lays out the capabilities of the technology, provides a critical assessment of the risks and opportunities and covers issues such as governance, compliance, security and engagement in consumer social networks. It also provides analysis of fifteen prominent social networking and collaboration platform suppliers so organisations can draw up their own short list.About this BookThis book is completely independent of all vendor influence, which means our analysis is impartial, and we can be totally honest about the technology, its implications and uses.Secondly this book contains material normally published in analyst reports which cost considerably more. Our decision to publish analyst quality material in a book means that distribution is much larger and is accessible to organisations which would normally be unwilling to pay exaggerated prices.About Martin Butler ResearchMartin Butler Research (MBR) was founded by Martin Butler in 2008. He is best known as founder of Butler Group, which went on to become the largest indigenous IT analyst company in Europe before being acquired by Datamonitor. The mission of MBR is to provide high quality analysis to a much broader audience than the traditional analyst community, and the way to achieve this is through concise research that is fairly priced. The Business Technology Review series of books provide leading analyst quality material at a fraction of the cost of analyst reports.